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Executive Director and Business Management Team


Sara Ward – Executive Director

Sara Ward has headed up Sandwell Women’s Aid for 12 years and has seen it go from strength to strength. She has developed the organisation from humble beginnings as a refuge provider to an organisation which delivers a variety of community and accommodation based services across the Black Country.  Sara takes on the overall management of all SWA services and leads on the strategic development and financial management of the organisation.


Kat Bailey – Communications and Development Manager

Kat is a seasoned fundraiser who has joined the Development Team at Sandwell Women’s Aid to lead on trusts, community and donor fundraising. She works closely with the Executive Director, Heads of Service and staff to drive forward the strategic aims of the organisation, develop new and meaningful partnerships and projects in order to ensure services are available for a growing range of victims of interpersonal violence. Kat is responsible for ensuring the organisation engages with stakeholders and takes the lead on the organisation’s communications.


Mary Jones - Performance Officer –

Mary joined the team at Sandwell Women’s Aid to work across all services to ensure quality and standards are paramount. She leads on all of the monitoring and outcomes of the organisation’s services and is vital part of ensuring best practice in service delivery.

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